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GAM3R 7H30RY (Gamer Theory) is an online project begun in 2006 between The Institute for the Future of the Book and Professor Mackenzie Wark. Similar to a wiki, it is a collaborative book in which the users/readers are (or can be) the authors as well.

"It was our goal from the beginning to place the book and its discussion on an equal footing. We’d been thinking a lot about the problem of fostering equitable discussion in blogs, where comments tend to flow beneath a parent post and conversation is presented as subordinate or supplementary to the initial entry."
>Excerpt from the "About" section of the project's website[1]

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