Form of online advertising that requires the user to physically interact with the ad in some fashion.
Known Forms of Interactive advertisingEdit
Viral marketing often has users search for clues and extra content all while delivering advertisements.
Web banners sometimes contain role-over flash games/quick links that users can interact with. An example would be a boxing match where you have to beat the opponent. If you do, it takes you to another website. If you lose, it will probably also take you a website.