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The Power of Masses approach to news aggregation relies on user voting to "score" individual news / blog items. The more votes an item receives, the higher it's score and thus the higher its ranking and visibility to other users of the site. One of the most popular examples of the Power of Masses approach is the social news site Digg[1].

Compared to another news aggregation method, personalized news, the Power of Masses approach is susceptible to "gaming" a form of web abuse wherein a set of users who have a stake in bringing attention to a post, vote up its "score" (in effect "stuffing the ballot).


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