Social media describes online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. The media of social media can take multiple forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.

Chris Shipley (Co-founder and Global Research Director for Guidewire Group) is considered the first person to have coined the term "social media." The first ever Social Media Press Release was created and freely shared by Todd Defren, a principal of SHIFT Communications.

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