The Cluetrain Manifesto written by Christopher Locke, Rick Levine, Doc Searls & David Weinberger expounds a philosophy that "markets are conversations," a philosophy important to the emergence of the practice of corporate blogging; involving employees and potentially the audience/customer in the messaging programs undertaken or initiated by a specific company or commercial operation.

External LinksEdit

• Free online version of The Cluetrain Manifesto
• Calculating the ROI of corporate blogging from ZDNet