Trickle blogging is a search engine optimization tactic used by at least one online blog activist as a means to draw attention of web readers (via Search Engine results) to a particular issue, company or individual.

The tactic involves using a name or word or phrase, related to the issue, company or person, repeatedly in the web copy, blog entries, URL, etc.. The repetitious use will result in higher search engine rankings, making it more likely web readers will find the blogger's content, as opposed to other websites that maintain information on the same topic.

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